Returning customer value
First-time visits start the relationship. Returning visits are where loyalty begins to earn its place in the business. This calculator helps you see that contribution in commercial terms.
Contribution view
Enter the figures to see how returning customers currently contribute to turnover, and what a modest lift in repeat behaviour could mean.
Working through the numbers
Reading the visit mix…
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Illustrated contribution
Returning customers currently account for
— of monthly turnover
This uses a conservative 8 percentage-point lift in returning customers. It is a planning illustration, not a promised result.
Talk through these figuresThe current contribution shows the share of monthly turnover that comes from extra visits by customers who already return. The illustrative lift assumes eight more customers in every hundred start returning — a conservative planning figure, not a target we promise to hit.
To influence that next visit, see the loyalty growth tools used to bring customers back, fill quieter periods and strengthen repeat behaviour.
It does not predict revenue, lock in a growth rate or replace a proper review of your programme. The useful next step is to compare these figures with how your customers actually behave, then choose the growth tools most likely to influence the next visit.
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