Set rules and rewards that a manager in any site can explain the same way.
Sector
Multi-site loyalty consulting
One loyalty proposition that still works across sites.
Loyalty consulting for groups that need the same programme to work across sites, shifts and local trading patterns without turning into noise.
Allow local trading patterns without letting every site invent a different programme.
Give the centre a view of repeat behaviour that still makes sense at site level.
Head office versus the floor
A neat central proposition becomes a different conversation in every location: extra bonuses, forgotten cards, staff who cannot explain the rules.
One model, local tempo
Keep one commercial model while still respecting that Tuesday in one site is not Saturday in another. Local flexibility should sit inside the programme, not beside it.
Two views of retention
Measurement has to work for both audiences: a group view of retention and a site view of whether regulars are actually coming back. If only one of those exists, the programme will be argued rather than run.
How we help this sector