About the consultancy
Independent loyalty advisory from someone who has built and run the programmes.
LOYALTY / CONSULTANT is led by Çağrı Burak Sürer, founder of APPQ. The work sits at the intersection of loyalty strategy, programme design and the operating reality of live customer programmes.
This is independent advisory for hospitality, retail and multi-site brands that need loyalty to change behaviour, strengthen customer value and justify its place commercially.
The perspective comes from building and operating loyalty infrastructure used by real businesses and thousands of customers — not from a slide deck written at a distance from the operation.
40+
Businesses
13,000+
Customers
50,000+
App downloads