Practical retention tool

Streak Builder

Turn repeat visits into a habit.

Encourage customers to build momentum by rewarding consistent visit behaviour.

A single return visit is useful. A pattern of visits is more valuable. Without a reason to keep the rhythm going, customers often come back once and then leave a long gap before the next occasion.

When this helps

This helps when customers do return, but not often enough for the economics of the programme to work. It is for building a short run of visits, not for inventing a relationship that is not there.

A lunchtime hospitality brand can reward three visits in a fortnight, so the second and third occasions feel like a continuation rather than a new decision.

What it helps the business do

  • Builds visit frequency
  • Reinforces customer habits
  • Creates short-term momentum

The tool is selected after we understand the commercial challenge and the customer behaviour that needs to change. It is then launched as part of the customer experience and reviewed against the result.